Having a website is like having an open door to your business, inviting potential customers into your business. This web presence is important so that customers, potential employees, business partners and investors can quickly and easily find out more about your business and the products or services you have to offer. Your website is your online presence to communicate with prospects and customers 24 hours a day, 7 days a week, and 365 days a year

What Makes a Good Website

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Purpose

Each page of your website should have a clear purpose. At the very least it will build your brand and then most likely generate leads and sell your products and services. Ask yourself, what will customers look for on your website? Will it be for information, to make a purchase, or for entertainment? Then have your site tell your story.

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Visuals

Your website needs to be eye-catching so visitors want to explore it more in depth. If it’s hard to navigate, unattractive, and old-fashioned, it might mean that you don’t care about improving your product or services. Always use graphics and pictures that fit the content.

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Relevant, Original Content

Visitors to your website will read essays about your products or services so remember that the main rule of content writing is clear communication. Once your online visitors enter your website, make sure they know who you are, what you do and what kind of benefits you provide to your customers in clear, concise messaging.

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Clear Website Navigation

Navigation is what enables your site visitors to move around and take action on your website. You can have the most beautiful website in your market, but if your customers are not able to find the information they are looking for or they get confused while encountering obstacles in the purchasing process, your website won’t be an effective selling tool. It is important to put time and planning into how visitors navigate your site.

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